I have used this feed for two years from Fleming. My Birds prefer it. It is also easier to add de-worming products because of the convenient 5 lb packaging (that is how medicine is metered out). As for price, I recently found that Purina offers a game bird feed and Turkey crumble that are substantially cheaper in 50 lb bags. (csts $20to ship the $15 lb bag of feed) This is great product, regardless.